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Lawrence Rosenberg

Lawrence Rosenberg partners with ambitious companies to build and implement unparalleled sales process and playbooks, sales strategy, sales training, and sales management mentoring. 

His background in the Events, Media, Marketing, Advertising, and Business Intelligence sectors as a multi million-dollar producer and top performing leader of sales teams, gives him an in-the-trenches perspective on how to operate as both a world-class head of sales and highly successful dealmaker.

Lawrence has also been instrumental in the development and leadership of the Institute of Sales Management’s Approved Training Partner program which empowers major corporations, universities, and sales training providers with the tools, skills assessment, education & professional certification necessary to develop elite sales professionals.

Beyond his success as a sales leader, Lawrence was a Director for one of the world’s top 25 retained executive search firms earlier in his career where he built a highly successful recruitment practice that specialized in placing Sales VPs in the business intelligence, data and information space.

Lawrence Rosenberg is also the host of The Alpha Human Podcast and the author of 4 books on sales, strategy, and peak performance, including Chase the Championship, a no-holds-barred manifesto for the up and coming sales superstar.

He is also the author of The Ultimate Art of War, a unique edition of Sun Tzu’s legendary treatise that presents the master strategist’s brilliant aphorisms in stark fashion and bold relief – and Competitive Persuasion:Why Dealmakers, Closers & Negotiators Rule the World, a step-by-step game plan for selling your way to the top of any company. 

His latest book, New Gap Selling – How to Unlock your True Value as a Sales Professional, which decodes complex consultative selling, accelerates unduly long sales cycles, and positions the sales professional to rapidly win deals in a market dominated by those with analytics, intel, and insights.

To book Lawrence for sales training, seminars, workshops or to speak at your next event, get in touch!

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