Home » About

Who dareS wins!

Lawrence Rosenberg

Lawrence Rosenberg partners with ambitious companies to build and implement unparalleled sales process, sales strategy, sales management systems and peak-performance sales training. 

His background in the Events, Media, Marketing, Advertising, and Business Intelligence sectors as a multi million-dollar producer and top performing leader of sales teams, gives him an in-the-trenches perspective on how to operate as a both a world-class sales leader and highly successful deal-maker.

Lawrence has also been instrumental in the development and leadership of the Institute of Sales Management’s Approved Training Partner program which empowers major corporations and providers of sales training with the tools, skills assessment, education & professional certification necessary to develop elite sales professionals.

Beyond his success as a sales leader, Lawrence became a Director for one of the world’s top 25 retained executive search firms earlier in his career where he built a highly successful recruitment practice that specialized in placing Sales VPs in the business intelligence, data and information space.

Lawrence is also the author of four books on sales, strategy, and peak performance including Chase the Championship, a survival-of-the-fittest manifesto for the up and coming sales superstar – The Ultimate Art of War, a unique edition of Sun Tzu’s legendary treatise that presents the master strategist’s brilliant aphorisms in stark fashion and bold relief, and Competitive Persuasion: Why Dealmakers, Closers & Negotiators Rule the World, a step-by-step game plan for selling your way to the top of any company. His latest book, New Gap Selling: How to Unlock your True Value as a Sales Professional, details the process for converting complex consultative selling into short sales cycle wins by leveraging your hidden value in the customer journey. 

To book Lawrence for sales training, seminars, workshops or to speak at your event, get in touch!

Grow your knowledge and stay ahead of your competitors

Home » About

Ready to become a Sales Champion?

If you have any questions regarding our courses, training, seminars, or if you would like to book Lawrence to speak at your event please fill out the form below.